About TRUE
TRUE Training is a Swiss coaching and programming company based in Reichenburg. We write structured programming for functional fitness athletes, coach athletes one-to-one and work with clubs on athletic training.
Unlock your TRUE potential
Values
Training cycles with a plan, clear stimuli and progressions, and coaching decisions we can explain.
Realistic expectations, constructive feedback and no invented results.
Athletes and coaches on equal footing: we train, learn and compete together.
Consistent work, patience and quality of execution over the long term.
Story
TRUE grew out of years of coaching and programming. These are the milestones.
2017
Jonas Müller founds JMT and starts building functional, individualised training programs in Switzerland.
2018
Jan Matiaska starts training under Jonas' guidance.
2022
Jan becomes Functional Fitness world and European champion.
2023
Jan takes over JMT from Jonas and leads the company from then on.
2024
Jan develops JMT into TRUE Training. On 1 December 2024, TRUE Compete and TRUE 60 launch under the new name.
2025
TRUE HYROX launches in December.
2026
The TRUE Training App launches for iOS and Android.
Team
Director of Training
Jan Matiaska leads TRUE Training and is responsible for the programming. In 2022 he became Functional Fitness world and European champion (iF3), and he qualified for the CrossFit Semifinals three times. He is a CrossFit Level 3 Trainer, Weightlifting Coach Level 2 and EXOS Performance Specialist, coaches athletes from beginner to Semifinal level and is head coach of the Fitnessholiday Performance Camps.
Athletic Coach
Finn Matiaska is an Athletic Coach at TRUE Training, focused on athletic training and programming. He has coached full time since 2024 and is a CrossFit Level 2 Trainer. His own background spans American football, CrossFit, Olympic weightlifting, bodybuilding and bobsleigh; in weightlifting he was Swiss champion in 2021 and 2022. With Jan, he provides athletic training for sports clubs and young competitive athletes, and he coaches at the Fitnessholiday Performance Camps.
Coach
Nina Matiaska is a coach at TRUE Training. She developed TRUE Pregnancy, a trimester-based strength program for active women with prior strength training experience, and coaches the athletes in the program. When an athlete starts, Nina aligns the program with that athlete's current week of pregnancy.
Partners
